Other than your DNA what makes you different than the next person? If you were applying for a job and the person interviewing you asked the question "Why should we hire you? Why are you right for this job and this company?"
If we are not different, we aren't attractive. That goes for individuals and businesses.
I recently completed a really good book by Scott McKain, called "The Collapse of Distinction". This book is a business based book. Scott draws experiences of growing up in a small town and comparing two different restaurants to partly illustrate how one should run their business. He also has first-hand experience of his father owning a business. This personal experience helped me to better understand what his principles should look like in real life.
The reason why we visit different places of business is usually because there is something distinct about them. These distinctions can have about as much variation as the color spectrum. However, the key is to have something that makes your business distinct (not just a color scheme). When a business is distinct is it going to live. When it is ordinary and the same, then it will not last.
Oddly, as a minister, this book had a lot of good principles to use in ministry. Churches are, in a sense, businesses. We, too, must be distinct, otherwise we will die. Much of what goes on inside a building is very similar. Christian churches use the Holy Bible. So, what makes one distinct over another, especially within one's town? I have already thought of different things that I am working on utilizing the principle, in the church setting.
I really enjoyed this book and will probably pick it up again in the future to read again!
No comments:
Post a Comment